Daihatsu started out as The Hatsudoki Seizo Co., Ltd. The Hatsudoki Seizo Co. Ltd was founded in 1907 as a manufacturer of internal combustion engines.
By 1930 they had began producing 3 wheel vehicles and later changed their name to Daihatsu Motor Co., Ltd, a combination of the Kanji character for Osaka and engine manufacturer.
In 1967 they entered an agreement with Toyota Motor Co., Ltd and in 1999 they were bought by Toyota. They specialize in small capacity passenger and four-wheel drive off road vehicles. Their philosophy is “bigger isn’t better, small is smart.”. They’ve put a lot of effort into researching hybrid and diesel engines. In the past the brand has had trouble maintaining some markets, but with the rising petrol prices and larger environmental awareness Daihatsu’s are becoming more popular.
Daihatsu Customer Satisfaction
Another factor that has assisted their increased sales is their improved ratings in customer satisfaction, service satisfaction, and ownership costs. One model, the UFE2 has even been proven to go 60 Km on one litre of fuel. Consumers will be hard pressed to match that kind of economy but unfortunately their cars are often overlooked in the British market.